Forrester Research Inc, Cambridge, MA, has launched an affiliate network to promote the sale of Forrester’s Internet research products. The company expects the affiliates to help it build a network of high-traffic sites to distribute Baseline Research products to small businesses that want to leverage the Internet for commercial purposes.
Forrester’s affiliates include such news and information sites as Administaff, CNET, Deep Canyon, inc.com, and The Industry Standard. The research company expects to add affiliates in Europe and Asia soon. The program is being built and managed by Be Free.
“Forrester is applying the lessons learned from its own research,” explained William M. Bluestein, Ph.D., the president and chief operating officer of Forrester.
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