Five Things Marketers Should Do to Generate Leads With Facebook

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Earlier this month, Facebook announced that it had 1 billion monthly active users.


While this isn’t (or, at least, shouldn’t be) a wake-up call for marketers, it certainly emphasizes how the social network can be a potentially rich source of leads.


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by Patty Odell

Campbell’s Chunky Soup, the Official Soup Sponsor of the NFL, has launched its latest brand platform: “Champions of Chunky.”  The campaign is a modern, updated revival of the classic  Mama’s Boy campaign, which first aired in 1997 and last ran in 2014. 


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