Experian has struck an alliance between BizInsight, its suite of business-to-business marketing products (http://www.experianbizinsight.com) and Zairmail.
Portland, OR-based Zairmail offers on-demand direct mail lettershop services facilitated through its Web site (http://www.zairmail.com).
At first, the two companies will pass lead information to each other. The service is geared toward small- to mid-sized companies, and can potentially offer short run targeted mail campaigns. Orange, CA-based Experian’s own lettershop operations generally service higher-end, larger volume clients.
This partnership also allows marketers to generate target lists from Experian’s credit and demographic databases, and coordinate the lists with the lettershop operations through the entire mailing process in an entirely electronic environment.
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