DraftWorldwide, Chicago, has launched Premium Surge, a new company specializing in the design and manufacturing of custom promotional premiums. The company will work closely with the Surge at DraftWorldwide, the agency’s promotional marketing unit.
Premium Surge will design and manufacture promotional items that build brands and customer loyalty, as well as retail items that represent new customer offerings in the marketplace.
The new company will employ 14 former promotional premium executives from Simon Marketing. Fred Jasinski and Abdiel Estrella will serve as co-leaders and managers. Employees are located in Chicago, Los Angeles and Hong Kong.
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