The Dow Chemical Co. has named Pam Butcher to the newly created position of VP-marketing to oversee the company’s $23 billion performance business that produces material used in a range of products from shoe soles to computer and TV screens.
Dow’s sharper focus on marketing is part of the company’s overall strategy to accelerate a portfolio shift to performance businesses and to improve earnings consistency and growth, the company said.
“The focus is driven by the fact that we need to understand what consumers are needing out there and creating the product to help companies meet that need,” said a Dow company spokesperson. “We need a far stronger marketing facing focus.”
That focus will help boost the company’s performance business, which accounts for half of its $46 billion in annual sales, the spokesperson said. The division includes producing materials for the agricultural, automotive, and construction industries among others.
Dow materials have also been used to develop Nike shoes and are used to produce trash bags made by The Glad Products Co.
Butcher is currently the company’s business VP of Dow’s specialty chemicals portfolio. She joined Dow in 1980 and has held a variety of leadership positions in sales, marketing, customer service, and business management. She was named a business director for performance chemicals in 1994. Butcher assumed additional business responsibility and by 1999 was leading a portfolio of performance businesses. In 2000, she was named business director for Dow’s chlorinated organics business. In 2004, Butcher was appointed VP-specialty chemicals, a $3 billion business portfolio within Dow’s performance plastics and chemicals organization.
Dow is based in Midland, MI.
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