Online advertising company DoubleClick Inc. , based in New York, will acquire e-mail marketing services provider MessageMedia for $41 million in stock.
The transaction is expected to close in the third quarter.
As a result of this transaction, DoubleClick will reportedly be able to provide customers with full service and self-service outsourced email technology, software and consulting services. In addition, Doubleclick claims that MessageMedia’s experience in Europe will help smooth its expansion there.
