The Direct Marketing Association, anxious to get the word out about new marketing and privacy provisions to a healthcare law, has posted a fact sheet online to help direct marketers become compliant by the April 14 deadline (Direct Newsline, Jan. 16, 2003).
The fact sheet translates the 750-page new rules into plain English so that DMA members can determine if they are covered, under the Health Insurance Portability and Accountability Act. It also includes examples of marketing situations as they relate to HIPAA.
The fact sheet can be viewed at the DMA Web site at http://www.the-dma.org/library/privacy/hipaafaqs.shtml
In August 2002, the U.S. Dept. of Health and Human Services revised the December 200 rule that implements the privacy provisions of the 1996 HIPPA law.
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