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DMA Names Prescott International VP

DMA Names Prescott International VP

Posted on August 1, 1998 by Chief Marketer Staff

THE DIRECT MARKETING ASSOCIATION has named Charles A. Prescott vice president of international business development and government affairs. Prescott is the former vice president of legal affairs for the Pacific group and associate general counsel for The Reader’s Digest Association Inc. He will serve as a liaison with international direct marketing associations. Prescott was instrumental in establishing DM groups in Taiwan, Malaysia, Hungary, the Czech Republic and Poland, according to the DMA.

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