How Four Brands Are Crafting Halloween-Themed Metaverse Activations
Spooky metaverse experiences from several brands that went the digital route this Halloween.
Spooky metaverse experiences from several brands that went the digital route this Halloween.
The survey’s key findings, plus recommendations from Gartner on how to maximize the value of your martech investments.
Ten alternative IDs in the marketplace right now, plus the type of attribution they’re best suited for.
Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.
The most engagement-rich activations we experienced on the ground at the 2022 Cannes Lions International Festival of Creativity.
How marketers can approach B2B events in the coming year, new trends in the industry, the rise of regional-level decision-making around events, and more.
How artificial intelligence can augment—rather than replace—human creativity.
The former J.P. Morgan Chase CMO discusses her growth strategy, marketing tactics and investments CMOs should be prioritizing, trends financial marketers should be following, and much more.
After a three-year hiatus, big tech brands once again erected sprawling beach activations at the 2022 Cannes Lions International Festival. One such standout was Meta.
Several issues marketers should keep in mind while testing out the metaverse.