Metaverse Marketing: Five Issues for Brands to Consider

Posted on by Chief Marketer Staff

Metaverse activations allow marketers to tap into new retail channels within immersive experiences while simultaneously building stronger relationships between brands and consumers. Here are several issues marketers should keep in mind while testing out the metaverse, according to a piece in Multichannel Merchant, from balancing between branding and performance campaigns to developing new metrics to building secure experiences.

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