Wonya Lucas has been named chief marketing officer of Discovery Communications.
Lucas joins Discovery from The Weather Channel, where she was general manger and executive vice president overseeing corporate strategy and strategic marketing for the cable channel and Weather.com.
Her appointment to the Discovery post is effective as of March 24.
Prior to joining The Weather Channel in 2002, Lucas was senior vice president of strategic marketing for CNN Networks. She also held several other executive marketing positions with Turner Broadcasting System during her tenure there.
She has also worked in brand management with Coca-Cola and Clorox.
Lucas has served on the board for The Children’s Museum of Atlanta and as a member of the Children’s Healthcare of Atlanta Foundation board.
