Digital + Social

Email Data Source has unveiled a new service that allows its clients to set alerts that will tell them, among other things, when competitors and others send commercial e-mail containing words and phrases they choose to monitor

E-mail leads all other channels by a wide margin in terms of performance, according to a survey of marketing executives released by Datran Media

Software-on-demand provider Lyris announced yesterday it has added social networking capabilities to Lyris HQ, the user interface to its various services, which include EmailLabs, ClickTracks, HotBanana, EmailAdvisor and BidHero

Bryan Kennedy has been named president and CEO of Epsilon, according to a memo from Mike Parks, chairman and CEO of Alliance Data, Data Epsilon

What’s the dumbest thing you’ve ever seen a colleague, boss, or organization you worked for do in e-mail marketing? Your stupid e-mail marketing story can win you an award. A Magilla Stupidest Marketing Ever Award!

Unspam—remember them?—announced recently it has been awarded a patent on its kids’ do-not-e-mail registry technology

Though the hype and excitement surrounding President Barack Obama

After steadily dropping for at least two years, e-mail open rates finally leveled off in late 2007 through 2008, according to a benchmark report published today by Epsilon

Michael Iaccarino, the former CEO of Epsilon, is no longer with the company.

The term opt-in has become utterly meaningless. And marketers made it that way. Everyone who