Digital + Social

The most important objective of any successful video e-mail campaign is simply getting people to watch the video. The best option for incorporating video into e-mail is to combine ease of execution with tactics that drive optimal response rate.

Those who are writing off e-mail as a dying marketing channel, take heed: Open rates for the first quarter of 2010 were up 1.1% from the previous first quarter, according to a study by Epsilon and the Email Experience Council.

There is simple beauty in using e-mail campaigns to market a business. E-mail marketing’s ROI, especially during an economic downturn, is impressive.

Still need proof that segmenting your e-mail house file and creating unique messages for each group can pay off? Consider the lift that American Greetings enjoyed from doing just that

Cost-per-lead advertising online has helped Tommy Hilfiger grow its opt-in e-mail database

KFC is preparing to launch a new global tag line for its products in TV and print, and it’s preparing the ground by launching a social media campaign among fans to compete for free food from their local KFC on June 17

Reviewing the potential sources of e-mail subscriber names and the value of the data from each source

Ice, Custard, Happiness is the slogan for Rita’s Italian Ice, but Give them something to talk about could be the mantra for its social media efforts.

AS THE SOCIALLY NETWORKED KNOW BY NOW, Facebook made some changes in late April that enabled sharing of some of the already-public data on members’ profile

Given the vital importance of deliverability to your e-marketing efforts, it’s not surprising there are so many tools to help gauge deliverability rates