Digital + Social

B2B marketing consultant Andrea Nierenberg shares thoughts on ways marketers can use social media online and off to differentiate their brands.

Influencer marketing has experienced explosive growth. Here’s what’s trending for the New Year.

Here are four strategies B2B marketers can employ to tell their product stories, more effectively leverage online content and convert leads into buyers.

Today, making email work is all about flexing creative muscle and finding new ways of leveraging the medium.

The Moshi Monsters online game franchise is invading McDonald’s this holiday season for a Happy Meal promotion that will introduce a new character and promote a new Nintendo game.

Social media as a marketing tool made great strides in 2012. What can you do to take social marketing to the next level?

PetSmart is combining people’s love for their pets with a Pinterest promotion and store events in a cause-related campaign to help save homeless pets.

It takes a combination of common sense and creativity to get the most return from your efforts on Pinterest. Here are few suggestions:

Take advantage of the holidays and produce something share-worthy. Here are a few idea-starters:

All that hard work brand managers have been putting into social media appears to be paying off. Some 70% of consumers in a new study from SocialVibe, conducted by GfK, reported making a purchase as a result of participating with a brand socially.