Digital + Social

E-mail open and click-through rates came roaring back in the first quarter of 2006, compared to the fourth quarter of 2005, according to a recent study by eROI.

What do favorable brand perceptions, trust, and relevance all have in common? They were all found to be the most effective e-mail marketing tactics for eliciting a favorable response

In its biggest youth-marketing move to date, Burger King is following millions of teenagers straight to MySpace.com, one the most popular online communities for the young to meet, chat and socialize.

Dear DearAOL.com: Please, give it a rest. You

E-mail marketing software company Lyris Technologies is expected today to unveil the latest version of its flagship product, Lyris ListManager 9.0.

From the pathetic-on-multiple-levels file comes news that Kodak last week agreed to pay $26,331 to settle charges by the FTC that it violated the federal Can-Spam Act.

The vast majority of people who leave AOL and use Return Path

Many e-mail marketers are planning to use list-growth tactics that others said didn

IMN has been advising people for years on how to create and upgrade their e-mail newsletters. Now the company is going to heed its own counsel. It is about to relaunch its monthly e-zine, now called Informed Marketer News, as Pro & Content.

The E-mail Marketing Creative Critique session at the Annual Conference for Catalog & Multichannel Merchants (ACCM) started with an innocent question from Deirdre Cook, vice president of creative services at New York-based e-mail communications solutions provider Epsilon Interactive: