Digital + Social

From Utah’s Deseret Morning News comes word that the state’s Parent Teacher Association has come out in support of the state’s misnamed “child protection” do not e-mail registry.

When e-zines first came out, chief marketing officers looked at e-mail newsletter reports and were excited about using open rates and clickthroughs to measure their success and justify the investment.

Not to pick on AOL, but the lack of consumer outreach on Goodmail is a nice example of the current schizophrenia ISPs suffer when it comes to how they treat their subscribers and the companies that mail to them: tell subscribers nothing, yet rely on them to determine whether or not a bulk e-mailer is a spammer.

Goodmail

French politician Alain Lamassoure last week proposed a tax on e-mail and instant messages in the EU. Unlike the e-mail hoax that periodically surfaces in the U.S. that the postal service is considering an e-mail tax, Lamassoure’s proposals were apparently no joke.

As of June 1, 22% of Fortune 500 companies have adopted the SIDF e-mail authentication scheme, an increase of 1% over the previous month, according to Craig Spiezle, director, technology care and safety, for Microsoft.

E-mail deliverability-services firm Return Path today announced it has eliminated licensing fees for nonprofits on its Sender Score Certified e-mail accreditation service.

Your house list, customers and prospects who’ve eagerly asked to hear from you, is one of your most valuable marketing tools. But if an individual signed up to be on your e-mail list within the past 60 days, he is vastly more likely to open, click, and convert for additional offers than is someone who opted in more than two months ago. In fact,
MarketingSherpa’s research has determined that recency is one of the most significant factors in response rates.

AOL

Direct marketers have their 40/40/20 rule. Guy Kawasaki has his 10/20/30 rule, and both are aimed at helping craft better pitches.