Digital + Social
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Email
Stupid PR Watch: An Unfair Hack Job on Retailers
And the award for most disingenuous publicity stunt goes to anti-spam company Reflexion Network Solutions for a press release the firm put out last week announcing “Spammy Awards” to “dishonor the worst of the worst.”
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Email
Stupid PR Watch Part II: Dumbest E-mail Ever
From the what-the-hell-was-this-guy-thinking file comes what is possibly the most ill-conceived e-mail ever to arrive here from a public relations executive.
The sender was upset over what he thought was too much coverage of an ugly little incident in his client company
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Email
Abacus Taps Silverpop for E-mail Product
Co-op database marketing firm Abacus announced today it has teamed with e-mail service provider Silverpop to create a new service called Abacus E-mail.
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Email
Datran Media Acquires Skylist
Datran Media, a database marketing services company has acquired Skylist, an e-mail service provider (ESP). This acquisition is another in a recent trend of database marketing firms investing their money in e-mail services…
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Email
It Apparently Can Pay to Get Permission Again
The Leukemia and Lymphoma Society just saw its e-mail list slashed from 33,636 addresses to 4,510 and the organization
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Email
Oh, It’s a Democratic Experiment; That Explains it
One reason commercial e-mailers struggle with Unspam CEO Matthew Prince
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Email
Stupid Media Watch: Utah Paper Does Registry PR
From Utah’s Deseret Morning News comes word that the state’s Parent Teacher Association has come out in support of the state’s misnamed “child protection” do not e-mail registry.
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Email
The Link Between Content and Sales
When e-zines first came out, chief marketing officers looked at e-mail newsletter reports and were excited about using open rates and clickthroughs to measure their success and justify the investment.