Digital + Social
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Email
List Turnover Tops E-mailers’ Worries: Study
Keeping e-mail addresses fresh and active is apparently getting more difficult as list turnover has replaced lack of customer data as e-mail marketers
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Email
Worth a Look: E-mail Marketing Search Engine Debuts
A search engine dedicated solely to helping e-mail marketers find reliable information has debuted at www.OnlineMarketing.info.
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Email
FTC Spam Summit One Big Snooze-O-Rama
The Federal Trade Commission held its Spam Summit last week
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Email
Lyris Unveils Revamped EmailAdvisor
Lyris Technologies last week unveiled EmailAdvisor 3.0, the latest version of its e-mail deliverability-monitoring tool.
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Email
Stupid Branding Watch: Software Name Begs for Trouble
Maybe Mail Bomber e-mail software has been around for a while, but I only recently heard of it when press releases touting it began appearing on Google News.
Is it just me, or is Mail Bomber a catastrophically stupid name for an e-mail marketing program?
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Email
DMA Acquires EEC; Has Big Plans … We Think
The Direct Marketing Association announced with great fanfare yesterday it has acquired the Email Experience Council
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Email
E-mail Taking Weekends Off: eROI
Though e-mail has historically clocked in above-average click-through and open rates on weekends, a study released today by eROI says e-mail