Digital + Social

Want to improve your e-mail campaign results? Then stop putting off working on

Online political group Truthout.org is crying foul over Hotmail and AOL blocking its e-mail from reaching subscribers.

On the heels of a Canadian study finding that

E-mail service provider CheetahMail has announced the signing of five new high-profile clients.

Less than two months after being named co-CEO of Goodmail Systems, John Ouren has left the company to take a VP-level position at online market research technology provider MarketTools, this newsletter has learned.

Yahoo! Inc. will acquire Zimbra, Inc. an e-mail and collaboration software firm, for approximately $350 million.

Retailers have made it significantly easier for people to opt into their e-mail programs and have gotten smarter about the way they handle opt outs during the last two years, according to a new study by e-mail service provider Silverpop.

But a surprising percentage of marketers still come up short on some of the fundamentals of e-mail.

E-mail marketing to house files is delivering higher response rates and lower costs per order than other channels, according to a Shop.org study released earlier today.

Yet, the average company’s spending on the channel wouldn’t be enough to cover many companies’ coffee expenses.

Two Canadian researchers studied a bunch of spam and found that a lot of it is health related and that if you place an order, quite often a box of something purporting to be what you ordered gets delivered.

CBSSports.com