Digital + Social
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Email
Stupid Research Watch: Duh, You Can Buy Stuff From Spam
Two Canadian researchers studied a bunch of spam and found that a lot of it is health related and that if you place an order, quite often a box of something purporting to be what you ordered gets delivered.
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Email
Linhardt Drops Suit Against Anti-Spammers
In a surprise move, e360 Insight CEO Dave Linhardt has dropped his lawsuit against a group of anti-spammers he filed earlier this year.
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Email
Datran Donating to 9/11 Charity
Pay-for-performance marketing firm Datran Media announced yesterday it is donating an unspecified percentage of every transaction to Tuesday’s Children, a 9/11-related charity.
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Email
Spamhaus’s Legal Bumbling Costs It
A federal appeals court last week erased an $11.7 million judgment against Spamhaus in its legal brawl with marketer e360 Insight.
However, this doesn
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Email
Anti-Spam Law Taking Effect in New Zealand
Anti-spam legislation passed six months ago takes effect in New Zealand tomorrow.
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Email
Responsys Opens Denver Office
E-mail marketing software provider Responsys announced last week it
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Email
StrongMail Signs Tricia Robinson
E-mail technology provider StrongMail has hired long-time industry executive Tricia Robinson as its new vice president of market and product strategy.
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Email
Call it E-RFM: Traditional Metrics See New Life in E-Mail
(Multichannel Merchant) Recent developments in e-mail marketing are creating new possibilities for an old set of direct marketing metrics: recency, frequency and monetary value.