Digital + Social

E-mail certification firm Goodmail Systems yesterday announced media and advertising executive Peter Horan is its new chief executive officer

Canadian lawmakers are considering an anti-spam bill based on Australia

OK. It

The Email Experience Council has some splainin’ to do.

The group’s co-chair Jeanniey Mullen last week claimed a spam e-mail sent to members by women’s lifestyle publication VIV was a one-time “free gift” and that multiple issues of the unsolicited magazine received by members was simply a case of “good intentions gone bad.”

The Federal Trade Commission yesterday issued four new rules under the Can Spam Act.

For the most part, they don

Customer feedback firm RatePoint is aiming to take business away from Constant Contact and Vertical Response

Virgin Trains would like a do-over please. The UK railway operator

If you have an analytics person on your staff, you should always be looking for way for her to improve your marketing operations. For example, if you send promotional e-mails to registered customers, she should take advantage of the wilderness of numbers that can be analyzed with profitable results

Is there something floating around in the air-conditioning ducts at the Direct Marketing Association that makes everyone there turn into e-mail lunkheads?

A good press relations strategy certainly isn’t a necessity to a good marketing program. But if a marketing program is going to use PR, it obviously should be done well, as in actually creating some sort of relation with the reporters who are important to the company