Digital + Social

The Direct Marketing Association is not taking the Email Experience Council

From the comically flawed-business-model file comes the recent launch of the

Jordan Cohen has left Epsilon and has signed on with e-mail certification firm Goodmail Systems as its senior director of industry relations

For one of the most ill-thought-out, horrifically brand-damaging marketing efforts in existence, look no further than Kodak

Consumers prefer e-mail as a primary method of communications in their personal and business capacities and will continue to do so in the future despite the rise of online threats and the emergence of other communication channels, according to a study by Habeas.

It’s been a week since the Email Experience Council’s spam campaign to its member list on behalf of women’s lifestyle magazine VIV was exposed here, and still no word from its parent the Direct Marketing Association on what it plans to do to restore credibility to its e-mail trade group

E-mail certification firm Goodmail Systems yesterday announced media and advertising executive Peter Horan is its new chief executive officer

Canadian lawmakers are considering an anti-spam bill based on Australia

OK. It

The Email Experience Council has some splainin’ to do.

The group’s co-chair Jeanniey Mullen last week claimed a spam e-mail sent to members by women’s lifestyle publication VIV was a one-time “free gift” and that multiple issues of the unsolicited magazine received by members was simply a case of “good intentions gone bad.”