Digital + Social

The need to provide a reliable identifier for mobile users has led to a revolution in tracking users across all devices. Here’s why the depreciation of the cookie might continue.

A strong email marketing strategy has a lot of moving parts. When do you send? How often do you send? What is a good call to action? Here’s seven tips.

Millennials check email more frequently than other age groups, according to a new survey conducted by Adobe Campaign.

MGM Resorts International and Focus on the Family have very different customer bases and missions, but they have similar philosophies when it comes to email marketing.

Two agencies in lower Manhattan are in a creative battle across Canal Street in what has become known as the Post-it-Note War.

Marketers have plenty to learn from politicians. The campaigns carefully craft and calibrate their messaging to appeal to very specific groups of voters.

Here are five key ways influencer marketing has reshaped the marketplace and transformed retail sales.

eMarketer has released a report that finds there is still plenty of confusion around social listening.

Coca-Cola finds itself on the defense after a map of Russia that included Crimea was posted on the social site VKontakte.

Marketers still struggle to craft email campaigns in tandem with other digital channels like social campaigns. Here’s why and how you should make it happen.