Digital + Social

MailChimp today announced Analytics360, an add-on option to its self-service e-mail marketing system that the company claims allows its clients to track performance and measure the return on investment of campaigns

E-mails to this newsletter just keep getting curiouser and curiouser, and they

Sure, spam costs companies money. But why, when vendors attempt to calculate the cost of spam to make a selling point about their technology or services, do they always use the silly

While e-mail, search and display advertising have reached near universal adoption among marketers, social media

In an unsuccessful attempt to take our five-year-old son

Man oh man, did Dylan Boyd over at TheEmailWars have a cow over last week

E360 Insight saw significant developments in two of its legal battles last week as Spamhaus filed a motion to dismiss the e-mail marketer’s suit against it

With graphics turned off by default in most e-mail inboxes, spammers have apparently adjusted

With much of the world

E-mail marketing executives talk incessantly about the importance of relevancy. And rightly so.

But they often also talk about relevancy like it