Sporting goods retailer Dick’s Sporting Goods has signed on as a sponsor of the MLB Pittsburgh Pirates. The agreement runs through the 2007 season, and provides Dick’s with a comprehensive branding and consumer promotion platform.
As part of the sponsorship deal, Dick’s will allow fans attending home wins at PNC Park to use their ticket stub as a $10 coupon off their next in-store purchase of $50 or more.
Dick’s will also sponsor the “Gloves for Kids” community initiative on May 19 at its Robinson Mall location. For a $20 donation, fans can receive autographs from Pirates players attending the event, a $5 Dick’s certificate and a coupon for a half-priced Pirates ticket. Money raised will be used to purchase gloves and other needed baseball equipment for the Boys & Girls Clubs of Western Pennsylvania.
Pittsburgh-based Dick’s operates 232 stores in 32 states under the Dick’s and Galyan’s names.
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