Dell Instant-Win Game Dangles Chrysler Cars

Posted on by Chief Marketer Staff

Dell, Inc. is giving away Chrysler Crossfires for Christmas through an online instant-win game.

Players register for the End of Re-gifting Holiday Game, and then choose from three stockings on the screen; instant-win messages award two grand-prize 2005 Crossfire coupes. Other prizes include $5,000 or $10,000 in travel via Orbitz; Dell plasma TVs, notebook and desktop computers; Kodak digital cameras; McAfee software; and AOL and Blockbuster online service.

The game screen is formatted to look like a living room, where players can get product info and play holiday-themed games by clicking on items in the room.

All players get a discount offer they can either accept or “re-gift” by clicking on another stocking. (Dell sends redemption info for discounts via e-mail or SMS.)

The game runs through Dec. 31 via ePrize, Pleasant Ridge, MI.

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