Datran Media Corp. has acquired the lead generation Web site Top-Colleges.com from AffiliateCrew, an online marketing network based in Salt Lake City.
The acquisition includes sub-sites, technology and advertising relationships in the education market. Terms have not been disclosed.
The search engine developed for Top-Colleges.com will be integrated with Datran’s e-mail, list management, database segmentation and advertising network offerings.
New York-based Datran was already a provider of marketing services for lead generation companies. For the past year it has been looking to purchase its own lead-generation company, according to Datran’s CEO Alan Laifer.
“Datran Media’s know-how and resources will be leveraged to quickly bring this business to new heights,” said in a statement Ryan Stevenson, director of client services at Top-Colleges.com.
The Web site generates enrollment leads for colleges, universities, training centers and other kinds of educational institutions, which pay for prospecting lists on a performance basis.
Prospective students searching Top-Colleges.com for information provide information about their education interests and geographic preferences for enrollment.
Top-Colleges.com reportedly generates 200,000 unique monthly online visitors per month.