Data + Privacy

Here’s what some of the experts at BMA2014 had to say about B2B social marketing.

The sales cycle may have moved online, but that doesn’t change how we should be thinking about selling.

You only get one chance to make a first impression, so when you get the opportunity to get in front of a prospect you don’t want to blow it.

A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance.

FierceMarkets senior manager of audience development Lindsey Wagner shared some insights on what she’s doing to drive email marketing success at B2B LeadsCon 2014 last week; here are four tips on how to maximize your email efforts.

USG’s fortunes are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the brand.

Location based data is paving the way for innovation in marketing on a local basis.

Responsive techniques allow designers to hide, stack, expand/collapse or modify content to optimize email content display

To make the decision on whether to outsource or DIY aspects of lead generation, let’s look at the pros and cons.

Facebook keeps an eye of users wireless TV viewership and shares the data with Nielsen.