Data + Privacy

Execs from companies like Hasbro offer ideas for how to sell to the c-suite.

If you want your next webinar to be a success, begin with reg and confirmation pages optimized to make the experience as painless as possible.

Personalization is being leveraged by digital marketer to turn online visitors into customers, and crazyegg’s blog this week provided a rundown of things marketers can do to make the most of it.

Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.

Millennials will dominate the workforce within the next decade, controlling a projected $170 billion in buying power, according to a new report from the research arm of the BMA.

Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013.

In today’s world, B2B marketers can no longer focus on lead gen to support the sales pipeline.

Here’s what some of the experts at BMA2014 had to say about B2B social marketing.

The sales cycle may have moved online, but that doesn’t change how we should be thinking about selling.

You only get one chance to make a first impression, so when you get the opportunity to get in front of a prospect you don’t want to blow it.