CLIENT Bass Ale (Labatt USA)
AGENCY EastWest Creative, New York
Bass Ale’s U Can Win Giveaway leveraged the brand’s appeal by partnering with a British icon — the Triumph Motorcycle. Interactive puzzle coasters were created to reinforce the impact of the promotion’s license plate icon and bar patrons in GA were given the chance to win one of three 2004 Triumph Speed Four Motorcycles through a radio call-in contest, at Bass events and via off-premise P-O-S.
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