BrightStreet.com, Mountain View, CA, has secured the backing of four investors: Cox Enterprises, Inc., a media company, the McClatchy Company a newspaper concern, CNI Ventures, the investment unit of Central Newspapers, Inc. a leading media and information company, and Sandler Capital Management, a global investment firm.
The total investment infusion is $17 million, and will be used to further BrightStreet’s activities in the promotions and consumer purchase tracking fields. Cox, McClatchy and Central have also agreed to license BrightStreet technology to power their Internet-based promotions.
Collectively, Cox, McClatchy and Central deliver promotions for their advertisers to more than 85% of U.S. households through such promotion vehicles as Val-Pak Coupons, Carol Wright, Cox Sampling, and major daily newspapers, cable, interactive TV and radio.
Network
