Consumers would rather receive a direct mail piece than a phone call from a marketer, according to a survey by Vertis, a provider of marketing technology.
Some 31% of consumers polled said they would prefer to receive a company’s product or service information through direct mail. Newspaper inserts were preferred by 24%, 18% favored catalogs, 11% wanted newspaper ads, and 10% chose e-mail. Only 6% said “None of these.”
The survey, which was conducted to gauge consumer reaction to and usage of the new national do-not-call registry, also reveals that while 80% are aware of the DNC list, only 30% have actually signed up for it. But, 68% of the 250 adults surveyed said they planned to register in the future.
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