Data & Analytics
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Digital
Brands Are Tapping First-Party Data Strategies Post Third-Party Cookies
With the onset of Google Chrome’s third-party cookie deprecation, brands have been focusing on bolstering their first-party data strategies in the meantime.
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Data & Analytics
Cookie Deprecation: Chrome Set to Activate Tracking Protection for Select Users on Jan. 4
Google announced Tracking Protection, a new browser feature that will be active on Jan. 4 for a randomly selected group of Chrome users.
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Digital
Marketers on Fire: Gatorade Chief Brand Officer Shares Gen Z Marketing Playbook
We spoke with Gatorade’s Anuj Bhasin about the brand’s marketing approach toward Gen Z, personalization, influencer marketing and more.
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Data & Analytics
Optimizing Paid Media Holiday Marketing Campaigns: Strategies for Success
Strategies for addressing rising CPMs for advertising campaigns and intensified competition to reach audiences through paid media.
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Data Driven ROI
Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform
How data, customer insights and a collaborative approach led to the success of Discover’s latest brand platform.
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Data & Analytics
Google’s Global Measurement VP: Prioritize Tag Management in a Post-Cookie World
Karen Stocks, VP of Global Measurement at Google, discusses the importance of tag management in the face of cookie deprecation.
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Data & Analytics
Landing a Role in the C-Suite: A CMO’s Best Advice
For the ambitious marketers out there, SheaMoisture CMO Taydra Mitchell Jackson offers her best advice.
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Loyalty Marketing
Peet’s Coffee Brand VP on Leveraging Consumer ‘Disloyalty’ and an Appreciation for Craft
Our chat with Jessica Buttimer about the campaign’s strategy, core objectives, distribution channels, technical feats and challenges, as well as the brand’s ideas for next year.
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Technology
Three Ways Marketing and PR Pros Can Collaborate on AI-Driven Communication
How marketing and PR can work together on integrated, AI-driven strategies.
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Acquisition
Marketers on Fire: UScellular CMO and SVP Eric Jagher
We spoke with Jagher about the brand’s multi-phased “Let’s Find Us” campaign that examines cell phone overuse.