CONSUMER-MARKETING | ACQUISITION

Card patrols bestowed greenbacks on some lucky Kmart shoppers who purchased Expressions From Hallmark cards.From May 30 to June 6, 26 two-person card

Marketers spent $24 billion on premiums in 1997, with growth in consumer and business-to-business premiums boosting the category 6 percent. The segment

Several recent Florida decisions interpreting the Florida game promotion statute could prove useful in planning future promotions. The statute (Section

EDISON, NJ - Any Teddy Bear can make you happy, but it takes a special one to make you rich.In celebration of 100 years of business, plush toymaker Gund

DALLAS - Giving phone discounts is one thing, but giving away new house to prove your phone rates are worth having?That's what GTE Corp. is doing in a