CONSUMER-MARKETING | ACQUISITION

AFP Goes Bankrupt

|  by Chief Marketer Staff

American Family Enterprises was already not a winner when it filed for Chapter 11 bankruptcy protection on Oct. 29. The Jersey City, NJ, direct-mail sweepstakes

Sweeping Reform

|  by Chief Marketer Staff

Legislators are moving ahead with sweepstakes restrictions. Speak now, or forever hold your sweeps.How broadly - and how tightly - should legislators

Sweeping the Nation

|  by Chief Marketer Staff

"It takes guts for a company to say it's got the hottest-selling product in the industry," says Evans Manufacturing's Tom Ngo, "but we're shipping a million

Sweep Surprises

|  by Chief Marketer Staff

This month's cover story reports that sweepstakes are hotter than ever, up at least 15 percent, according to the fulfillment executives who mail out the

Game Commentary

|  by Chief Marketer Staff

Are games, contests, and sweepstakes suffering from overexposure? Respondents to a recent promo Readers' Poll said they believe that the popular promotions'

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

Click here to view the 2021 winners.
Information on 2022 coming soon!
	
        

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!