Acquisition
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Acquisition
Snapple Readies Promos in “Return the Favor” Campaign
Snapple is breaking with tradition by kicking off an integrated marketing campaign during the chilly winter months. Snapple readies sampling and events as part of a major integrated campaign The beverage maker brought back the “Snapple Lady” earlier …
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Acquisition
Yahoo HotJobs Offers Dream Job Via Sweeps
Looking for that dream job? Perhaps you’d like to travel to Los Angeles and tag along with a celebrity reporter to hear the latest gossip and meet superstars face to face. Or, maybe you’d like to spend three days at the Godiva Chocolate Co. tasting …
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Acquisition
Subway Super Bowl Sweeps Tied to Toasted Subs
As part of the nationwide launch of its new Fresh Toasted Subs, Subway Restaurants is inviting fans to enter a new contest by submitting their original toasts honoring the Super Bowl. The QSR said the Super Bowl XXXIX Post a Toast Contest is an …
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Acquisition
Burger King Runs ‘Everyday Heroes’ Essay Contest
In honor of Black History Month, Burger King Corp. is sponsoring its Everyday Heroes: The Next Chapter essay writing competition offering top winners a grand prize of $2,000 and coverage in a national magazine. Print ad promotes Burger King’s “Everyday …
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Acquisition
Live Promotes Beautiful Baby Search, Van Giveaway Sweeps
Parents get your cameras ready. Live With Regis and Kelly is searching for the best-looking baby and will award the winner with a cash prize and a chance to appear on a future cover of Parents Magazine. As part of Live’s Beautiful Baby Search 2005, …
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Acquisition
Starbucks Sweeps Adds Dollars to Continuity Cards
Starbucks Corp. juices its continuity card with a sweepstakes dangling high-end travel prize. The Starbucks Connects You with Culture sweepstakes lets the grand-prize winner chose a trip for two to Paris, New York City or Napa Valley, CA. Fifty …
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Acquisition
Food Network Promotes Iron Chef America Series Via Contest
Food Network is letting viewers in on the action as part of its new primetime series, Iron Chef America, offering several interactive components and a watch-and-win contest. Viewers can sign on to Foodnetwork.com to vote on winners and judge chefs …
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Acquisition
NBA and Scholastic Running In-School Contest
The National Basketball Association and global children’s publishing and media company Scholastic will run a nationwide in-school essay contest that will be promoted through Scholastic Book Clubs to promote the launch of its 2005 series of books. The …
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Acquisition
GSN Promotes American Dream Derby Sweeps
GSN is sponsoring a new sweepstakes to promote its new reality series American Dream Derby, offering the grand-prize winner an all-expense paid trip to the Kentucky Derby. Formerly known as Game Show Network, GSN’s newest entry into the world of …
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Acquisition
Hallmark, Grammy Winner Partner For Valentine’s Day CD Launch
Hallmark has forged a new partnership with Grammy Award-winner Martina McBride by which she is the featured artist for its 2005 Valentine’s Day CD, My Heart, to be released this month. The album will include eight songs, including two exclusive tracks …