Consumer E-Mail List Prices Continue To Fall: Worldata
E-mail list prices, long notorious for being among the costliest files in marketing, are continuing their price slide, according to list firm Worldata. Permission-based e-mail consumer lists, which averaged $150 per thousand in fall 2008, dropped to $114/M in fall 2009.
Permission-based business-to-business e-mail lists were the highest priced domestic category, with an average cost per thousand of $288. But that was five dollars off the level seen a year ago. Public Sector lists ranked as the next-highest-priced category range, with a fall 2009 straight average price of $173/M, decreasing $1/M from last year.
There was a little good news for list managers. Donor and newsletter lists both saw average price increases. Newsletters showed the greatest price increase within any category over the previous year
