College students use the Internet more than any other medium to research travel destinations, shop for travel deals or discounts, and purchase travel, according to market research firm FuturePages.
According to a survey, more than 32% of respondents have purchased travel through an online travel company site, while less than 25% have purchased through a travel company offline.
Nearly 18% have purchased through online all-in-one travel sites like travelocity.com and expedia.com. But when working with travel agencies, students prefer working with a live person versus through the Internet. Just over 25% of respondents have purchased travel through an agent offline, whereas only about 7% have bought travel through an online agent.
The survey polled 2,656 students between Sept. 18 and Sept. 20.
Network
