Sandpoint, ID-based Coldwater Creek plans to open an Internet Commerce division. The decision was fueled by a marked increase in Internet sales activity, the company said.
CEO Dennis Pence will lead the division as president of Internet Channel Commerce.
“Over the last six weeks, the previously announced increase at our Web site (http://www.coldwater-creek.com), has accelerated at an even more rapid rate. Our core demographic female shopper is now purchasing apparel online, and it is time to take full advantage of the opportunities offered by the Internet,” Pence said in a statement.
In other developments at the company, Georgia Shonk-Simmons has been named president of catalog and retail sales. She was formerly vice president of merchandising. Don Robson was appointed as senior vice president, and will retain his title as chief financial officer. Tom Scott has been made senior vice president and chief operating officer.
Coldwater Creek is a specialty direct-mail marketer of apparel, gifts, jewelry, home furnishings and accessories, sold through three catalogs.
