Coca-Cola North America and Godiva Chocolatier are set to debut a new line of beverages this summer that is “more decadent than just plain coffee.”
The new premium blended drinks, Godiva Belgian Blends, arrive in three flavors: Dark Chocolate Mocha, Milk Chocolate Mocha and French Vanilla Latte. The national launch begins July 31, with the beverages available in 9.5-ounce glass bottles in single and four packs at convenience stores, supermarkets and other retailers.
“This is a great opportunity for us to extend our strong portfolio of licensed products by combining the world’s leading premium chocolate brand with the beverage marketing expertise and distribution capabilities of Coca-Cola North America,” said Jim Goldman, president, Godiva Chocolatier Worldwide, in a statement.
Godiva Chocolatier is a unit of the Campbell Soup Co.
The advertising agency is Leo Burnett, Chicago.
No marketing details were available at this time, said Ray Crockett, a Coca-Cola spokesperson.
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