Stamford, CT-based Mott’s, Inc. next month teams with drink seasoning manufacturer Twang, San Antonio, on a campaign that will attach flavored salts to packages of Clamato.
Sixty-four ounce bottles of Clamato will be outfitted with neck-hangers featuring nine miniature salt packets in three flavors (celery, lemon/lime, and chili) and a drink-recipe booklet in Spanish and English.
The effort kicks off July 1 and runs through August 31. Westport, CT-based Ryan Partnership’s PanaVista, Dallas, handles.
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