Cingular/BlackBerry Ad Is Doubly Obscure

What kind of advertising do you get when you combine corporate bigness with complicated technological improvement? Quite often, a mess. Nobody can explain in plain English what they’ve got, and nobody seems to care.

The general issues an order to have his personal pantry stocked with five cases of his favorite B&B (meaning, of course, Benedictine and Brandy) and the supply sergeant far down the line scratches his head over the order and says,