Channel | Social

Hennessey Cognac has debuted an experiential promotion called the Art of Mixing Academy in 10 key U.S. markets to give bartenders a chance to get to know Hennessey VS as an ingredient

Demonstrating the broad range of NASCAR’s sponsorship appeal, the Good Neighbor Pharmacy will be riding on the hood of a stock car next year

Social network Facebook, still recovering from the November launch of a controversial policy for tracking users’ off-site behavior, has partnered with privacy certification company TRUSTe on disclosure language for that program.

Red and white outfitted carolers are hitting the streets of Manhattan singing popular Christmas tunes, revised to hype HBO programming and to promote items sold at the 6th Avenue-based store.

For corporate sponsors playing the National Collegiate Athletic Association sponsorship game, the tactical caveat is pushing the brand without beating students and alumni over the head with their presence.

Southwest Airlines is using the Bowl Championship Series as a launching pad for its latest TV ads promoting changes in service.

A new international news broadcast channel is introducing its service to New York area residents with Russian culture.

An unexpected oasis amid New York's hustle and bustle set up shop as The Spa Experience for four days last month at Grand Central Terminal. Weary commuters

NASCAR hit the Big Apple in a big way this week for its annual Champions Week event, with several sponsors in tow.

Procter & Gamble has once again opened public restrooms in New York City’s Times Square to let people sample its newly designed Charmin bath tissue.