Data Driven ROI
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Data Driven ROI
Kraft Builds Database With Opt-in Program
Kraft Foods had a problem only a couple of years ago: the flatline growth that affected most packaged goods marketers. But the proposed solution a permission-based
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Acquisition
A Numbers Game
could be 7Up’s lucky number. Through March 2004, the flagship brand for Dr Pepper/Seven Up Cos. will carry 12-digit Liquid Loot codes that translate to
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Acquisition
Reebok Challenges Fans to Solve Online Mystery
Reebok launched an interactive campaign called “Whodunit?” featuring National Basketball Association stars in support of its ATR by Rbk clothing line.
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Acquisition
Pepsi Collects 2 Million Sign-Ups for Billion Dollar Sweeps
After a month, Pepsi’s Play for a Billion has drawn 2 million registrants eager for a shot at stardom (and $1 billion, of course). To register, consumers
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Acquisition
Sci Fi Channel Hosts Stargate Sweeps
The Sci Fi Channel last week kicked off a sweepstakes dangling a walk-on role to plug the DVD release of the third season of its popular show Stargate
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Acquisition
Comedy Central Hosts ‘Stand-Up’ Sweeps
To support its Friday night stand-up block, Comedy Central is hosting a sweepstakes dangling a private party with a performance by comedian Lewis Black.
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Data Driven ROI
ROI of CRM is a Secondary Concern at Best: Study
Only 6% of executives overseeing customer relationship management programs have set specific return on investment goals for the early stages of the projects,
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Acquisition
Clearly Canadian Promotes Sweeps on 4 Million Bottles
More than 4 million bottles of specially marked Clearly Canadian sparkling flavored water are making their way onto retail shelves in the U.S. as part
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Acquisition
Your Vitamin Chews
IT MAY LOOK AND TASTE LIKE GUM, but it’s a vitamin. Radio Disney this month kicks off a promotion with Vitaball, a gumball which delivers 100% of RDA
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Acquisition
Flour Arrangement
There are four major competitions that are so massive in range, scope, equipment required and competitors involved that they can’t be held on a yearly