Channel | Engagement

For the launch of the new Scion, carmaker Toyota has gone against the grain. The company has run no TV ads, salesmen at its dealerships do not speak to

Spring Break is weeks away and nothing is going according to plan. Two sponsors have dropped out, three more want in. You're short on field staffers,

It was one of those desperate client missions that many of us face: ad budget is near zero, but still needs to reach impossible sales targets. Care to

When the beer-of-the-month- club craze began to wane a few years ago, a husband-and-wife team with a taste for the finer things in life decided to sell

Femail Creations has mailed 500,000 copies of its Valentine's Day catalog, one of five drops it will make this year, for a total of 3 million pieces.

A provider of office forms to the automotive industry has garnered a 17% conversion rate with a lead-generation mailing featuring a sweepstakes. The mailing,

Britney Spears is no longer the choice of a new generation. Beyonce Knowles of the R&B group Destiny's Child and co-star of this summer's Austin Powers

A direct mail lettershop and its production manager bilked the U.S. Postal Service out of millions of dollars by falsifying reports and using them to

Despite being 10 times more costly than e-mail, Gold Points Rewards plans to send out 50,000 postal mail pieces each month during 2003 at a cost of roughly

Vicki Saunders has been dressing for the prom since December. The Seventeen Magazine director of marketing development chaperones a six-month party that