Channel | Engagement

GameRiot Video Game Festival Hits the Road

|  by Chief Marketer Staff

GameRiot is embarking on its third national tour launching this summer through the end of October. The video games festival and competition, presented by Spike TV, is expected to entertain nearly a quarter of a million gamers from now through Oct. 24 in ...

A&E Takes Gotti to the Streets

|  by Chief Marketer Staff

Cable network A&E touts its series Growing Up Gotti with street promos in six cities. Women dressed like Mob daughter Victoria Gotti (whose current life is chronicled in the show) visit high-traffic areas to hand out "BisGOTTI" individually wrapped ...

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Gooseberry Patch Celebrates 20th Anniversary Gooseberry Patch is commemorating "20 terrific years!" in business selling kitchenware, candles, gourmet goodies and an exclusive line of cookbooks, calendars and organizers. In honor of this milestone, the ...

NBC and AT&T Wireless Offer Olympic Content

|  by Chief Marketer Staff

NBC Olympics and AT&T Wireless are offering customers an extensive collection of Olympic Games content on mobile devices in the U.S. Highlights of the wireless program include on-air text message polling, video highlight clips, mobile access to ...

’61 Olds Used as Bait to Catch Yahoo! Customers

|  by Chief Marketer Staff

A 1961 Oldsmobile, tricked out as part of a Labor Day Yahoo! Mobile promotion, is far from the stuffy images brought to mind by your grandfather's Oldsmobile. This vehicle has been outfitted with the latest technology, including a Kenwood stereo, DVD ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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