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SONY PLAYSTATION UNDERGROUND has been anything but subterranean when it comes to reaching its audience.The subscription-driven club-for video gamers who

THIS IS THE fifth year we've done an informal accounting of service standards in the consumer catalog industry. In the past, we generally reviewed about

FOR THE PAST several months, a U.S. Postal Service mailer workgroup has been attempting to identify areas that could benefit most from capital investment.The

BELL ATLANTIC is rolling out a business-to-business retention program in New England that had its origins in New York in 1995. The telecommunications

Which is a more powerful influence on human behavior, marketing or science?Based on the hoopla surrounding the forthcoming millennium, marketing is the

WHILE MARKETERS gathered in Seattle for the National Center for Database Marketing conference and listened to theory and case studies, two of the state's

PERSONALITIES AS DIVERSE as spam king Sanford Wallace and architect Frank Lloyd Wright highlight this month's roundup of DM coverage in the mainstream

WOULDN'T IT BE nice if charities that help disaster victims could get donations right after TV viewers had their hearts tugged by footage of the devastation

DIRECT RESPONSE does better in business media than in consumer media. For business, it's Horatio Alger; for consumers, film noir.Small business publication