As marketers know only too well, TiVo, blogs, iTunes, and other innovations have put control of media consumption firmly in the hands of consumers. Our former “marketing targets” now have the wheel and are navigating their own path from awareness to purchase.
Google made a couple of high-profile spam arrests in the last week, blocking the German Web sites for automaker BMW and office-product manufacturer Ricoh from its search index for a few days after it detected the sites using spam techniques. But at press time, the freeze-out is over.
Super Bowl XL may have broken records in everything from viewership to ad costs to Kelly Herndon
As an online search vertical, local is still hot. In fact, search providers having been turning the flame up for about a year now. Among the big players, the name of the game is add-ons: Yahoo! has added a slew of user-generated reviews and recommendations. Google announced in January that its Google Local service would…
Search marketing firm Oneupweb has announced it will add a portfolio of new Web-marketing services in an effort to grow into an inclusive one-stop shop for online advertising.
Alan Rimm-Kaufman is an idea guy. That works out well, because as the head of The Rimm-Kaufmann Group, he
With all the talk about return on investment, earnings per share and monetizing multimedia on the Internet, it can occasionally seem like the Web search industry is taking itself too seriously. If you yearn to put some glide back into your online stride, it might be time to turn to Pandora, a music search site…
Many marketers are treading gingerly around the notion of adding a blog to their Web site. Some are worried about the time and effort required to keep the blog active, while others are uncertain that consumers will show sufficient interest in the feature to make it useful either for marketing their wares or for spidering…
Google reported that both revenue and net income grew by more than 80% in the fourth quarter of 2005, compared to Q4 2004. But earnings per share for the top search engine did not meet analysts’ expectations, and Google’s stock price dropped more than 16% following the after-hours announcement.
The attempt by Justice Department lawyers to gain access to Google search data may have opened an important new front in the war over the security of personal data online. The search powers have generated amazing amounts of revenue for themselves and their shareholders simply by linking ads to the terms users enter for a…
