Demand Gen
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Technology
How WWE Created a 5G-Enabled ‘Chair Phone’ – Q&A With Cricket Wireless Marketing AVP
Read how the WWE and Cricket Wireless chair phone invention came together, according to Cindy Rozier, AVP, Marketing – Brand – Advertising, National Sponsorships, at Cricket Wireless.
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Data & Analytics
Knowing Your Customer—When Your Customer Is a Business
KYC, or Know Your Customer, is table stakes in modern marketing. But while these methods are second nature in B2C, many B2B organizations have not embraced this strategic shift.
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Digital
Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent
Here’s part two of our discussion with Morgan Stanley CMO Alice Milligan, which covers the social media strategy, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.
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Technology
Dove Pledges to Not Use AI in Its Advertising to Avoid Bias
As one of the few companies to take an anti-AI stance, Dove has pledged to not use AI-generated imagery to represent women in its advertising.
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Digital
Marketers on Fire: Alice Milligan, CMO at Morgan Stanley
We spoke extensively with CMO Alice Milligan about her rise to the top, how she markets to younger customers, innovative partnerships, and more.
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Digital
4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans
The rise of advanced digital humans presents both opportunities and significant ethical considerations for marketers. Here are four ways to navigate this ethical terrain.
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Social
How Marketers Can Tap Into Fútbol Fandom Ahead of the 2026 FIFA World Cup
With the countdown to the 2026 FIFA World Cup in North America underway, opportunities for brands to tap into the vibrant culture of fútbol are growing, particularly among U.S. Hispanics. Here’s what marketers should know before diving in.
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Demand Gen
OPINION: 5 Marketing Pain Points Your PR Team Should Solve
The best PR firms accelerate marketing outcomes by adding third-party validation to what CMOs are already saying and doing. Here are five marketing pain points a PR team can solve, and questions you should consider before investing.
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Events
Hot Trends in Experiential: From Cash Showers to Glitter-Filled Toilets
A roundup of hot takes and trends within the experiential marketing industry, from ibotta’s cash showers to Fabletics’ Fab Daddy mascot.
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Video Marketing
United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign
Veteran marketer Marisa Thalberg discusses the SeaWorld campaign’s strategic marketing goals and target geographies; lessons learned from previous gigs; and her experience marketing during pandemic lockdowns.
