Channel | Data & Analytics

Online videos highlighting the custom color possibilities of its products has helped thermoplastic manufacturer Kydex expand their core audience to designers.

To secure peace of mind that outbound social media posts are being written with approved content, marketers should consider developing a message map

2012 PRO Award Finalist: Turner Broadcasting Ad Sales for AT&T and the "Conan /AT&T Blimp Sponsorship" promotion.

2012 PRO Award Finalist: The Marketing Arm for Doritos and the "Crash the Super Bowl" Best Sponsorship or Tie-in Promotion.

2012 PRO Award Finalist: PGW Experience for PepsiCo and the "Pepsi X Factor Sponsorship Activation."

2012 PRO Award Finalist: The Marketing Arm for Doritos and the "Call of Duty Rank Up" promotion.

Microsoft made the next big move in the email world yesterday, introducing Outlook.com as a personal email service that will replace HotMail.

The great amount of prospect data floating around can get in the way of gaining useful information. TargusInfo's Paul McConville offers tips on limiting the scope of data gathering to its most effective elements.

What does it take to get an American to open email marketing messages? A bit more effort on marketers' parts than in other regions, according to a new study from Silverpop.

Buyers of high-tech offerings within organizations are a highly sought market, and a new study from Bernice Grossman and Ruth Stevens offers insight into the various sources of prospecting data available on them. “An [information technology] buyer is a big buyer,” says Grossman, president of marketing database consultancy DMRS Group. “They buy a lot, and…