Chair Maker Extends Less Stress Tour
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| Manhattanites get a massage |
Interactive Health has extended the Less Stress tour touting its iJoy robotic massage chair.
The tour began in August with surprise stops in eight cities. Branded Chevy SSRs outfitted with a Plexiglas dome show off the chair; passersby are treated to a massage, stress test and tips for reducing stress. Activities reinforce iJoy’s tagline “Live. Play. Relax.” Innova Marketing, Minneapolis, handles the tour.
Long Beach, CA-based Interactive Health extended the three-month tour through mid-November and added Kansas City and St. Louis to its itinerary. The original map covered Boston, Chicago, Los Angeles, New York, Philadelphia, San Francisco and Charlotte and High Point, NC.
