Cendant Corp., New York, will offer access to members of its consumer base to marketers in the entertainment field. Marketers will be able to reach consumers in Cendant’s membership programs through inbound telemarketing, Internet marketing, direct mail to the company’s 32 million Individual Membership file, and through brand conferences.
Kirk Posmantur has been named executive vice president of the new Entertainment Group, with responsibility for developing and managing alliances with entertainment-related companies. Posmantur was formerly senior vice president, corporate relations. He will maintain his responsibilities for event marketing and corporate.
Cendant Corporation is a global provider of consumer and business services. The company operates in four principal divisions: Travel Related Services, Real Estate Related Services, Alliance Marketing Related Services and Other Consumer and Business Services.
