Trade Shows Archives - Chief Marketer

Event Profs Weigh in on the Biggest EuroShop 2026 Trends

From a flipped mountain to a fruit Eiffel Tower to floating carts, EuroShop once again lived up to its claim as the “Global Retail Festival,” welcoming more than 81,000 visitors from 141 countries and 1,840 exhibitors representing 61 nations from Feb. 18-22, in Düsseldorf, Germany. Held every three years, the trade show has become a […]

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B-to-B Events

Exhibit Design and Sampling Ideas from the Natural Products Expo West Show

If your soda doesn’t pack protein and your gummies, creatine, you need to up your snacking game. Protein-fortified everything, products with fewer ingredients, and women’s health products dominated the aisles at the Natural Products Expo 2026, which brought about 60,000 attendees from health and nutrition communities to the Anaheim Convention Center, March 3-6. Consumers are in […]

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B-to-B Events

Experiential Marketing Trend of the Week: Tea Time

If you’ve been engrossed in the “Bridgerton” world like we have, then you’ll know tea time is for more than just enjoying a hot beverage and scones. Thanks to Netflix fans’ rising interest in Regency-era practices and aesthetics, and the universal need for a moment of relaxation, brands are infusing the afternoon tea tradition with […]

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B-to-B Events

Field Report: The 10 Best Exhibits from CONEXPO-CON/AGG 2026

Held every three years, CONEXPO-CON/AGG 2026 brought together more than 140,000 construction professionals from 128 countries to the Las Vegas Convention Center and Festival Grounds. The trade show, which ran March 3-7, featured the latest in construction equipment, emerging technologies and solutions for the job sites of the future. EM couldn’t resist donning our hard […]

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B-to-B Events

Field Report: 15 Best Exhibits from Design & Construction Week’s Last Hurrah in Orlando

The largest annual gathering of residential construction and design industry professionals, Design & Construction Week (DCW), took over both the North/South and West exhibit buildings at the Orange County Convention Center, Feb. 17-19. It marked one of the biggest trade shows we’ve covered in Orlando, but the roving chapter for this show is coming to […]

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B-to-B Events

10 Minutes With… Todd Fairbairn, Head of Marketing and Brand at Emotiv Mobility

“The future is not just what gets imagined. It is what can be built, powered, and scaled,” was the message of Emotiv Mobility, a logistics and manufacturing services provider specializing in sustainable transportation and supply chain integration, at CES 2026. The brand made its official debut at the global event with a 4,000-square-foot exhibit—its first […]

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B-to-B Events

Throwback: Six Trade Show Exhibit Trends from 2016

Have you dug up your 2016 photos yet? Trade shows were booming, the next generation to be catered to was millennials, the Electronic Entertainment Expo was still around, VR headsets were all the rage, and Pokémon Go was expected to take augmented reality mainstream. Some things, however, were still relatively the same as they are […]

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B-to-C Events

The Brief: Spicy Brunches and Home DeCoors

This week’s hot takes on hot topics in experiential marketing cover Home DeCoors, spicy brunches and Good Will Dunkin’.

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B-to-B Events

Field Report: Six Trade Show Booth Ideas from World of Concrete 2026

How much beer was consumed during the recent World of Concrete? That we don’t know, but hopefully it was a measurable KPI. The world’s largest concrete construction and masonry trade show brought together about 48,000 professionals to the Las Vegas Convention Cente, Jan. 20-22, as well as about 1,300 exhibiting companies, including 280 first-time brands, […]

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B-to-B Events

AI-Driven Keynotes: Four Tips from AMD’s Cutting-Edge Production at CES

Brands across every industry and discipline are laser-focused on harnessing AI, but as one of the world’s biggest chipmakers, AMD has some serious skin in the game. So when the company delivered a keynote at CES 2026 to position itself as a leader within the AI ecosystem and illustrate how its technologies are already driving […]

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