Trade Shows
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B-to-B Events
B-to-B Dream Team 2025: Meet Nefra MacDonald
The road to a career in events is rarely without its twists and turns, and Nefra MacDonald’s path was certainly rerouted a few times before she arrived in the industry—look no further than her law degree.
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Trade Shows
Big Machines, Big Ideas: How Exhibitors Engineered Engagement at Pack Expo 2025
Pack Expo welcomed more than 50,000 packaging and processing professionals to the Las Vegas Convention Center Sept. 29 through Oct. 1. Produced by PMMI, the Association for Packaging and Processing Technologies, the show displayed innovation across a record-breaking 1 million square feet of space, the largest in its 30-year history. According to PMMI president and […]
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Trade Shows
Portals, Dimension, and Bites: Five Fresh Ideas from Groceryshop 2025
This year’s Groceryshop 2025, held Sept. 28 through Oct. 1 at the Mandalay Bay Convention Center in Las Vegas, drew more than 5,000 senior-level retail, grocery and CPG professionals from more than 50 countries, with topics such as enterprise-wide AI and health-driven, value-conscious consumers dominating conversations. Owned and produced by Hyve Group, the show has a signature vibe that […]
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Trade Shows
Six Exhibiting Best Practices, Straight from Trade Show Organizers
Amid generational shifts and evolving attendee habits, trade shows are increasingly investing in exhibitor education long before the doors open, ensuring that brands get the most return on their investments and remain loyal and satisfied show exhibitors. For example, in preparation for CONEXPO-CON/AGG 2026, taking place in Las Vegas next March, the show held an […]
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Trade Shows
Sustainable Exhibiting Shines at IMEX America 2025
Sustainability has become a key thought leadership path at IMEX shows, serving as a benchmark and an evolving toolbox for the trade show and events industry. For exhibitors, this means tapping into the maturing frameworks for sustainable exhibitors and also learning to tell their sustainability story. Billed as a zero-waste event, IMEX America diverts 93 […]
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B-to-B Events
IMEX America 2025: Five Takeaways for Trade Show Marketers
IMEX America, a trade show for the meetings and events industry that took place on Oct. 7-9 at the Mandalay Bay Convention Center in Las Vegas, set a new record with more than 17,000 participants and more than 90,000 scheduled meetings. EM was on the ground to bring you the latest thinking and activations inspo […]
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Demand Gen
Top Marketing Takeaways From LeadsCon Connect
Top marketers in the lead generation space are grappling with how to show up where consumers are searching, how much to use AI and how to standout in an increasingly crowded landscape. Read the takeaways from LeadsCon Connect.
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B-to-B Events
Experiential Marketing Trend of the Week: Potty Parties
It’s not just Charmin that wants consumers to “enjoy the go” anymore. A wave of bathroom-themed experiences has infiltrated the industry, stamping out stigmas around what was once considered a taboo topic. Whether solving for a pain point, leveraging toilet humor as an engagement tactic or a mix of the two, brands are cleaning up […]
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B-to-B Events
B-to-B Dream Team 2025: Meet Joost Bijsterveld
Delivering compelling, high-touch experiences within the highly regulated health care industry is a tall order, but Joost Bijsterveld has been rising to the occasion for the last 25 years.
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Trade Shows
Meet ABBigail: How an AI Metahuman Helped Drive Storytelling in an Exhibit
How do you explain hundreds of robotics products to thousands of global attendees with fluency, clarity and a human touch? At Automatica 2025, ABB and experiential marketing agency 2Heads answered that question with ABBigail, an AI-powered metahuman who served as the company’s technical expert, digital host and brand storyteller. ABB, a global leader in robotics […]
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