Topic

The Big Story

  • The Big Story

    AI And Smart Tech: AdExchanger Does CES 2025

    Recorded from the showroom floor at CES, the AdExchanger editorial team talks about the intersection of consumer electronics and advertising with our guest, Monks head of AI innovation Dave Meeker. From the responsible use of AI to new ad experiences that will be enabled by tech on the showroom floor,  we dig into what caught our eye this year.

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  • The Big Story

    Hallelujah, Retail Media Standards: Miracle Or Meh?

    The IAB gave us new retail media standards for Christmas. But will the industry actually adopt them? Plus: how AI will be used in advertising in 2025.

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  • The Big Story

    Running the Numbers on Omnicom-IPG

    Omnicom is acquiring IPG. We unpack the proposed deal with ad agency expert Brian Wieser, founder of the constancy Madison and Wall.

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  • The Big Story

    Don’t Discount Black Friday

    This year, Black Friday stretched on for days and days. And the retail holidays is evolving in other ways, as online shopping takes over.

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  • The Big Story

    No More TV Drug Ads? Don’t Hold Your Breath

    Does the incoming Trump administration and RFK Jr.’s potential appointment as the head of Health and Human Services (HHS) spell the end of TV drug ads? Probably not, argues Josh Walsh, CEO and co-founder of BranchLab, a data science firm for health care advertisers, and this week’s guest on The Big Story. Efforts to crack down […]

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  • The Big Story

    Political Advertising Post-Mortem Analysis, Part Deux

    Jessica Alter, co-founder of the nonprofit Tech for Campaigns, believes political campaigns should model their digital ad strategy on that of seed-stage startups. She joins the podcast this week to talk through this year’s unexpected election results.

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  • The Big Story

    The Role Of Ad Dollars In The 2024 Presidential Election

    Trump won the 2024 election. To discuss how paid media played a role (and didn’t) in his victory, we bring on guest Jordan Lieberman, CEO of Power Interactive. The programmatic buying company handled more than 1,000 digital campaigns across the political spectrum this election cycle.

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  • The Big Story

    The Culture Clash Underneath Creative Ad Tech

    To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.

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  • The Big Story

    The Curation Debate

    We discuss the rise of curation in programmatic buying and the current backlash. Is curation an ad network with new window dressing? And will it save or undermine the open web?

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  • The Big Story

    Unboxing Amazon Ads’ Ad Tech

    From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it’s building. Plus, why brand safety and news publishers remain at odds with each other, and what each side is doing about it.

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