Topic

The Big Story

  • The Big Story

    The GAM Changes On Publishers’ Wish List

    The VAB has a bone with pick with Nielsen about its Big Data ratings, and Pinterest and TVScientific pair up. Then: Google Ad Manager is making changes in the EU, from getting rid of Unified Pricing Rules to integrating with Prebid and sharing more data with publishers.

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  • The Big Story

    Warner Bros., Netflix, Paramount: The CTV Chessboard

    Netflix could acquire Warner Bros., unless Paramount swoops in or regulators intervene. How rearranging the streaming leaders could affect the CTV ad business.

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  • The Big Story

    The Incredibly High Stakes Of Black Friday

    Consumer spending on Black Friday Cyber Monday was up 7%. But prices are high, and the most affluent customers are doing the most spending in the US. Plus: the challenges faced by the ad buyers managing campaigns on Meta during Glitchmas.

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  • The Big Story

    The Shifting Dollars Flowing Through Programmatic Pipes

    Inside Omnicom’s shift in spend from The Trade Desk DSP to Amazon DSP.

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  • The Big Story

    Yearning For Earnings

    Every once in a while, we like to pull the curtain back here at AdExchanger and discuss how we decide what’s worth covering. Which is why this week’s episode of The Big Story opens with an important question: Why do we report on earnings calls in the first place?

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  • The Big Story

    APIs FTW, But IPs Are TBD

    New APIs from Roku, Comcast and The Trade Desk are reshaping digital advertising, from self-serve campaign management to cross-platform measurement. But when it comes to identity and targeting, a new study finds that IP address matching is missing the mark.

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  • The Big Story

    The Power of Prebid

    With its wide adoption and independent membership, Prebid is powerful. We discuss Transaction IDs and the remedies phase of the antitrust trial with those inside and outside the org to better understand this open-source project.

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  • The Big Story

    Rest In Privacy, Sandbox

    Last week, after nearly six years of development and delays, Google officially retired its Privacy Sandbox. Which means it’s time for a memorial service.

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  • The Big Story

    Prebid, Meet OpenAds

    Shortly after Trade Desk CEO Jeff Green said the DSP would splinter off from Prebid, he showed up at the Prebid Summit. Then, at ScreenShift, we learn what the TV industry thinks about AI.

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  • The Big Story

    The Trade Desk’s Sell-Side Settlement

    With its OpenAds wrapper, The Trade Desk is putting roots into ad tech’s sell side. But publishers are wary.

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