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The Big Story

  • The Big Story

    The Big Story LIVE: AI Unleashed

    Live from New York at Programmatic IO, the AdExchanger editorial team debriefs what ad tech’s brightest minds are saying and doing around AI and measurement.

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  • The Big Story

    Calculating The Odds On The Google Spinoff

    Will Google need to spin off its ad exchange and ad server? Court is in session in Virgina, with the DOJ and Google advocating for completely different remedies to Google’s sell-side ad tech monopoly.

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  • The Big Story

    What Ad Lawyers Are Saying About AI

    Advertising using AI-doctored images could spark legal issues if the images are misleading. Plus: the commerce reckoning.

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  • The Big Story

    AI-Driven Ad Tech Acquisitions

    From a $637 million PE acquisition of healthcare of a DSP to acquisitions of freshly minted startups, there’s been a flurry of ad tech deals this month. And they have one thing in common: AI.

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  • The Big Story

    The Remedies Edition

    Google is running a search monopoly, but the remedies are light. How will this decision affect advertisers and competitors? Plus, Google Ad Manager is acting like a standalone SSP, a move that appears connected to the looming remedies phase of Google’s second antitrust case.

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  • The Big Story

    Will AI Companies Pay Publishers?

    Pause ads are going programmatic, as connected TV ad buying becomes more automated. Plus: how publishers are proposing to be compensated by AI companies – and the odds that they’ll receive what they are asking for.

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  • The Big Story

    Remedying A Monopolistic Ad Server

    We’ve got the witness list for the remedy phase of the Google antitrust trial, which starts in September. How might Google be forced to change its ad server and exchange to make this corner of the ad tech market competitive again?

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  • The Big Story

    When The Trade Desk Dips, Ad Tech Drops

    Investors use The Trade Desk as a proxy for the health of the entire open web advertising ecosystem, which means TTD’s recent run of concerning earnings is devaluing the entire ad tech sector. Doubts about how TTD is competing with walled gardens like Amazon, along with slower overall revenue growth, have led some investors to […]

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  • The Big Story

    Ad Tech Goes To Court, OpenX v. Google Edition

    OpenX filed a lawsuit against Google over its anticompetitive practices. And HyphaMetrics claimed victory against Nielsen in court over a patent lawsuit.

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  • The Big Story

    Not So Long, Solimar

    Change can be bumpy. From The Trade Desk’s Solimar-to-Kokai transition to Nielsen’s transition to its Big Data + Panel offering, we go inside customers’ challenges with these two transforming platforms.

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