Topic

The Big Story

  • The Big Story

    The AI Imperative Behind GroupM’s “Restructuring”

    GroupM is restructuring, as AI looms over the business model of agency holding companies, and one-click campaign planning comes for agency jobs.

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  • The Big Story

    The CTV DSP

    Does a connected TV DSP need lower take rates? Inside the battle among DSP’s to take on The Trade Desk’s dominant market position. Plus: an on-the-ground report from the TV Newfronts.

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  • The Big Story

    The Tariffs And The TV Upfronts

    Emarketer is predicting tariffs could lead to a $2.78 billion to $4 billion decline in linear TV upfront spending, but CTV spending will be flat to up. Emarketer analyst Ross Benes unpacks these findings. Plus: At the Possible conference, optimism reins.

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  • The Big Story

    The Ad Tech Verdict On Google And Third-Party Cookies

    Google’s SSP and ad server businesses have been ruled monopolies. And Google Chrome isn’t going to change its third-party cookie opt-ins, further preserving third-party cookies. Go inside this momentous news.

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  • The Big Story

    Ta-Ta To US Temu Ads

    Temu pulled back on its US ad spend this week, as tariffs loom. Plus, in France, the ATT prompt was deemed anticompetitive and, as a result, will likely need to be changed.

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  • The Big Story

    Riffing On Tariff Tiffs And Risks As Uncertainty Reigns

    The Trump tariff situation is in constant flux, creating uncertainty that spells doom for any potential growth in US ad spending this year. Plus, how retail media and other emerging channels could be threatened by tariff turmoil.

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  • The Big Story

    Bots And Games Are Back (For Ad Tech)

    What’s old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week’s episode grapples with two topics that are not new to online advertising, but have both roared back into the public consciousness. The first is the scourge of bot traffic, scrutiny courtesy of a recent Adalytics report, and […]

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  • The Big Story

    In The Room Where (The Ad Auction) Happens

    The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the browser. Why its prototype attracted controversy. Plus, should data privacy be viewed as a badge of honor, or a baseline standard?

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  • The Big Story

    M&A Mania: The Latest On Oracle-TikTok, and the Alphonso-LG Ads Aftermath

    Alphonso shareholders won their lawsuit against LG Ads, clearing the way for an IPO. Then, as TikTok counts down the days until its stay of execution expires, Oracle might buy a minority stake.

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  • The Big Story

    Tariff Chaos And Yet More Ad Tech M&A

    Tariffs are taking effect in the US, and advertisers are shook. Our special guest, Madison and Wall’s Brian Wieser, weighs in on the “blindingly obvious” consequences of implementing tariffs, including supply-chain disruptions that lead to a pullback in ad spend. You can’t promote what you can’t produce. Plus: the rationale behind Publicis’ acquisition of Lotame.

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